WHO WE ARE
OUR BRAND PARTNERS
passion, and not just experience. We are excited to grow and meet more makers and introduce them to you. Our goal is to have the perfect knife for everyone no matter the budget, skill level or maintenance required.
BOBBY SEALES (CO-OWNER/ CUTLER)
For the past decade Bobby has been a sushi chef at Nobu Los Angeles. In that time, he has gained a trove of knowledge not only on Japanese culinary techniques, but on Japanese cutlery, maintenance and purpose. He’s become the resident ‘knife guy’ happily sharpening and repairing knives for his colleagues as well as teaching the proper techniques for the ideal edge. Being obsessed with Japanese knives came with the territory when working at Nobu. Bobby would buy most of his knives online, with a couple exceptions when he went to Japan or his colleagues would go to Japan. He wanted to be able to make it easier for kitchen professionals to be able to learn and purchase Japanese knives. He always believed that purchasing knives is very intimate- it is not just a tool, but an extension of your hands. As a chef, he knows that there is very little opportunity to be outside of the kitchen. Kirei Knives strives to bridge that gap for our local colleagues by being able to bring the store to them.
SARAH SEALES (CO-OWNER/OPERATOR)
Sarah has been in the hospitality industry (FOH and Ops) her entire life, from stadium F&B operations to managing restaurants. She is obsessed with food culture, especially in Los Angeles. Seeing Bobby’s passion for knives inspired Sarah to build a business where they would be able to spend more time with their 2 small children and still be able to be in restaurants. Sarah is the main administrator for Kirei Knives and is available 24/7 via social media (@kireiknives) and email (email@example.com).
DANIEL CHONG (CUTLER)
Daniel is a chef at a Michelin Star restaurant during the week and a professional knife lover on the weekends. Daniel met Bobby in 2017 while working at Nobu. He said that the first time he saw Bobby demonstrate a knife slicing effortlessly through paper made him realize he knew nothing about sharpening knives. He would practice daily in hopes to recreating that razor-like feel and thanks to Bobby’s coaching over the years he has honed the craft and fell in love with it. The satisfaction of using a sharp knife is truly something special and he hopes to share this knowledge and appreciation to anyone who wants it.
We want to bring joy back into cooking.
We so look forward to meeting you.